London, October 2010 – Ben Collins, the driver formerly known as TV’s The Stig, is set to join Addison Lee, London’s largest premium minicab company as its new driver training ambassador.

Having trained the likes of Tom Cruise and Cameron Diaz for television, Collins will now work alongside Addison Lee’s driver training department to help identify and train the company’s drivers in advanced driving techniques.

This weekend Collins also joins the Addison Lee-sponsored Airwaves BMW British Touring Car team in the final race of the season at Brands Hatch. Also racing at Brands Hatch this weekend is Liam Griffin, MD of Addison Lee, who will be participating in the latest round of the Porsche Carrera Cup GB .

Liam Griffin, MD of Addison Lee said; “Ben has spent 15 years driving at the highest level, winning races in F3, GT and the European Le Mans series, as well as working as a stunt driver and training some of Hollywood’s biggest stars. We’re delighted that he’ll now be passing on his expertise to Addison Lee’s top drivers.”

“Ben will work with Addison Lee to help train drivers in precision driving and threat awareness as well hosting track days for some of the company’s 16,000 corporate clients. With over 2,500 drivers in our fleet working on the UK’s busiest roads, driver training is hugely important to Addison Lee and it’s a real coup for the company to join up with one of the UK’s highest profile drivers.”

—ENDS—

About Addison Lee

Addison Lee is London’s premium minicab service and also offers chauffeur services, international delivery services, couriers and executive coaches. Founded in Battersea in 1975, Addison Lee carries 10 million passengers a year and couriers more than 40,000 deliveries every month.

Addison Lee has cut emissions per journey every year since 2002 (20% over five years) and is working on a further 6% year-on-year reduction. The company is the only member of 190 businesses in the Green500 to achieve the highest ‘Diamond’ status for reducing carbon emissions and has won numerous awards for its program to reduce its environmental impact, including;

• Winner: London Green500 ‘Leader’ award

• Winner: The TfL Enterprise Award for Innovation in Sustainable Transport and Travel

• Winner: ‘Best Large Fleet’ Energy Saving Trust Fleet Heroes awards

• Winner: BP’s ‘Fuel Efficient Car and Van Fleet 2009’

For press enquiries please contact:

Alistair Laycock
T: 020 3214 5110
E: alistair.laycock@addisonlee.co.uk